Medium is the message? No, message is medium, in lockstep

by: Chris Fister
2020-06-02
Source: Free Press International
08/11/2020

FPI / June 2, 2020 Commentary by Carter Clews Nearly 50 years ago, communications theorist Marshall McLuhan famously observed that “The medium is the message,” essentially saying that the medium delivery system itself (at that time, newspapers, TV, and radio) had a profound impact upon the way in which the message was received and perceived. […]

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Medium is the message? No, message is medium, in lockstep

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